Visit California has revamped its tourism guide with more journalism-esque content.
The 187-page 2015 edition includes 12 feature articles aimed at inspiring potential tourists to plan their next vacation in the Golden State. The free publication offers trip ideas, maps and photography.
The feature articles offer regional trip ideas that span the entire state, from celebrating 100 years of family fun at San Diego's Balboa Park to experiencing the magic of surfing along California's legendary coast.
The guide is intended to inspire travelers to choose the state for their next vacation, says Caroline Beteta, president and CEO of Visit California, the state's official tourism agency.
"This year's guide includes a bounty of ways to dream big in California, featuring insights into the state's fresh food and wine bounty, helpful tips for exploring the great outdoors and ideas for making unforgettable memories while enjoying California's hidden treasures," Beteta says in a release.
The guide also includes the official state map and interspersed regional maps, which feature a combination of must-see destinations and surprises, familiarizing travelers with California's lesser-known wonders. While unable to encompass all of the state's attractions, the maps aim to give visitors an inside scoop into exploring some of California's most iconic and unique destinations.
Travel and tourism expenditures total $110 billion annually in California, support jobs for 965,800 Californians and generate $7.1 billion in state and local tax revenues, according to Visit California, which was formerly known as the California Travel & Tourism Commission.
The non-profit organization’s mission is to develop and maintain marketing programs in partnership with the state's travel industry that keep California top-of-mind as a premier travel destination.
Last April, Visit California partnered with the “Entertainment Tonight” TV show on a campaign. Themed “Dream It…. Do It!” the series highlights the state as a travel destination while documenting celebrities living out their California dreams across the state.