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Consumers Favor Mobile Commerce Friendly Banks, Says Survey

Consumers in the United Kingdom are showing that they are more willing to participate in mobile payments and Zapp, prominent mobile payment processor, believes 2015 will be the year that mobile commerce becomes mainstream. Zapp has released the results of a recent survey that shows that nearly 21 million consumers in the United Kingdom are ready to abandon their banks in favor of those that support mobile commerce. Relatively few banks in the UK offer support for mobile payments, either through applications or in partnering with retailers. As such, they are not able to keep up with the demand for mobile services coming from consumers. Many people in the United Kingdom are prepared to support companies that offer these services, which means that Zapp could see a significant increase in adoption in the coming year.

Read the whole story at Mobile Commerce News »

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