Although the third round of the FA Cup kicked off at the weekend, the tournament has yet to lock down a main sponsor as perceptions of the FA Cup fall. Budweiser
withdrew its £9m per year deal with the FA Cup at the end of last season, and the tournament has been unable to find a replacement since. It is reported that the FA is seeking £8m per year
for exclusive sponsorship of the FA Cup. While it is no closer to finding a new partner, it is understood to still be in the market. The FA declined to comment.
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