Around the Net
IPA To Publish New Social Measurement Guidelines
- Marketing, Tuesday, January 6, 2015 6:37 AM
When it comes to measuring performance on social media, the discussion has moved on from whether Facebook ‘likes’ are a valid metric, to how marketers can mesh together streams of data flowing in at all times from all sides. To that end, the IPA is working on a new set of guidelines for brands trying to measure social media. The #IPASocialWorks initiative’s chairman, Stephen Maher, says the organisation found marketers were overwhelmed by data, and all too often kept information siloed.
