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Aldi Encouraging Swappers To Share Savings On Twitter

  • The Drum, Tuesday, January 6, 2015 6:34 AM

Aldi has encouraged shoppers to "swap your old January to an Aldi January" with the latest installment of its Swap and Save campaign. The campaign is hosted on a dedicated website where users can sign in with their email address to find out how much they save with each shop, track these savings and share them on online using the hashtag #aldichallenge. Since it launched four days ago over 300 people have compared Aldi shopping bills against Sainsbury’s, Tesco, Morrisons and Asda.

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