Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You

Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses an individual’s exercise data to script a personalized 2015 video, crafted by French illustrator-director McBess. So, a woman running in Chicago, for example, gets a very different one-minute inspiration than a burpee-loving dude in San Diego, but with the same invitation: “Outdo you in 2015.”

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