The Sainsbury’s Christmas ad recreating the first World War festive truce was more popular with YouTube users in the UK than rival John Lewis’s Monty the
Penguin. It proved controversial, drawing criticism that the supermarket chain was exploiting the memory of fallen soldiers to sell groceries and Christmas products, The
Sainsbury’s ad had 16.6m views globally by the end of 2014, John Lewis 22.1m – YouTube has ranked them by UK-only traffic, although it did not reveal the exact numbers.
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