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Consumers Slow To Take Up Wearables

  • The Drum, Wednesday, January 7, 2015 6:55 AM

Consumers will be slow to warm to wearable technology in 2015 with only 12 percent expressing intent to acquire either a smartwatch or fitness monitor, according to Accenture. Its online survey, conducted with 24,000 consumers across 24 countries, found that only 12 percent of consumers were interested in purchasing a smartwatch or fitness tracker in 2015. However, 40 percent of respondents would acquire a fitness tracker in the next five years. Similarly, 41 percent said they would eventually buy a smartwatch.

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