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Predictions That Could Shape Search In 2015

  • Moz, Wednesday, January 7, 2015 3:14 PM
Rand Fishkin made a few predictions on big trends in SEO and Web marketing for 2015, but says he only allows himself to make them if the predictions made for the previous year score above a certain percentage. (I guess he scored well.) Two of the ten predictions for this year include: Amazon will not take considerable search share from Google, and mobile search will not harm Google's ad revenue substantively (It's not clear what "considerable" means); and mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.

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