Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough

Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December.

Enoch joins after 17 years at ESPN, most recently serving as vice president of integrated media research, responsible for audience and subscriber research on ESPN’s U.S. television networks as well as ESPN on ABC and ESPN Audio.

5 comments about "Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough".
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  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, January 8, 2015 at 11:23 a.m.

    Nielsen has made one of the smartest decisions that I have seen in 40 years (i.e., Pat McDonough was hired 40 years ago.). While Glenn and Pat are delightfully unique effective professionals (and warm people in their own styles), they clearly share a extraordinary commitment to the practice of TV and Media Research as it ought to be: a Survey Research Science that aims toward the greatest Validity, Reliability and Utility that is humanly possible under the circumstances. I also believe that in addition to their professional commitments to the best Social Science, they also care about the people "on both sides of the desk" who use the data to understand and to conduct critical business like program scheduling and advertising planning, as well as media selling and buying. Congratulations, Glenn! You have earned the trust and respect of your research colleagues. Congratulations to Nielsen for discerning what needs to be done ASAP with respect to data analysis and client communication. It would appear that Glenn's first challenge is to explain the December 2014 TV Usage Report that appears to be wanting in face validity.
    Onwards & upwards.
    Sincerely,
    Nick
    Nicholas P. Schiavone
    Nicholas P. Schiavone, LLC

  2. Nicholas Schiavone from Nicholas P. Schiavone, LLC, January 8, 2015 at 11:44 a.m.

    Attention, Mr. Mandese.
    Call for curation!
    The prior advertisment needs to be removed or paid for and repositioned.
    Thank you on behalf of all irritated readers.

  3. Nicholas Schiavone from Nicholas P. Schiavone, LLC, January 8, 2015 at 2:38 p.m.

    Attention, MediaDailyNews Readers:

    MediaPost's editorial team has eliminated an advertisement by "elvinaa firth" from "NET JOB" that masqueraded as a comment.

    Thank you, MediaPost, for your thoughtful, responsive and vigorous curation.

    NPS

  4. Joe Mandese from MediaPost Inc., January 8, 2015 at 2:43 p.m.

    @Nicholas Schiavone: Thank you for bringing the spam to our attention, as well as compounding the spam effect for everyone else. It is not an editorial function, but our technology team has been alerted to it.

  5. Nicholas Schiavone from Nicholas P. Schiavone, LLC, January 8, 2015 at 4:14 p.m.

    @Joe Mandese: Your welcome, I think.

    My preceding comment was only intended to clarify that a comment other than my own needed curation in the form of elimination.

    As matters stood, my seemingly inexplicable reference to the "prior advertisement" in comment 2 could have appeared as if I was throwing my Nielsen/Glenn Enoch accolades into question.

    Regrets for unintentionally "compounding the spam effect."
    At a later date, perhaps you can explain why the "technology team" bears responsibility for curation, as opposed to the "editorial function"(aries).

    Onwards & upwards.

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