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Shopping in Apps Found on the Increase

Sessions in shopping applications increased by 174 percent in 2014 compared to a 76 percent increase for overall app usage, according to a new report from Yahoo’s Flurry Analytics. Calling 2014 the year that retail came to mobile in big way, Flurry Analytics’ research shows that the shopping category increased by 220 percent on Android alone. Strong usage growth for utilities and productivity apps as well as messaging and shopping apps points to how consumers are integrating apps into their everyday lives.

Read the whole story at Mobile Commerce Daily »

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