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Pepsi Taps Into Millennials And Social

Pepsi is tapping into the social media-savvy 16 to 25 age group with a digital-first global campaign that aims to capture what it describes as the "vibrant, youthful spirit" of its target market. The brand is looking to build on recent sales momentum through four online and TV spots that encourage consumers to celebrate life's "now" moments by showcasing a rooftop party, a spontaneous trip and a first date that turn "ordinary moments into something extraordinary."

Read the whole story at Marketing Week »

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