STEVE SOLDANO (pictured) has joined
MindShare North America as strategic planning director, worldwide, overseeing the American Express account. For the past year, Soldano has served as a
media consultant to a number of creative agencies; prior to that, he was president and COO of Optimedia. Also at MindShare,
JASON MALTBY and
SHARI COHEN have been named co-executive
directors of the agency's National Broadcast group. Both Maltby and Cohen were previously senior partners and managing directors - National Broadcast.
