Commentary

DDB Chicago Snags American Cancer Society Account

DDB Chicago is pleased with its American Cancer Society win this week. The organization has selected the agency to handle all of its creative and digital needs.

Of the win, DDB Chicago CEO Paul Gunning said: "We have an immense amount of pride to be working for the American Cancer Society. This is a cause that's very personal for many of us, which makes us all the more passionate about working with such a worthy organization. We believe a strategically sound proposition and a brilliant, break-through campaign will engage more people and also enable more donations to help beat this terrible disease."

American Cancer Society SVP of Marketing Daniela Campari added, "We were particularly impressed with how personally attached DDB Chicago was to the Society mission throughout the process; we believe their considerable capabilities and their sentiment will be reflected in the work they produce, and will help ACS raise more funds to help us achieve our mission of saving and improving more lives in the fight against Cancer."

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