• Mobile Commerce Daily, Friday, January 9, 2015 11:38 AM

Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month. The fast food brand will be giving away up to one million free tacos up to Jan. 31 in an effort to thank loyal customers and users of its mobile app. Taco Bell rolled out mobile ordering and a mobile payment solution in late 2014 to offer customers the convenience of ordering before arrival at a bricks-and-mortar restaurant and to provide a slew of customization options.

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