Three quarters of marketing strategies and ad campaigns underperformed last year because marketers focused on “how to say it” over “what to say” and applied
“fluffy” engagement KPIs and misused data, according to Fournaise Marketing Group. The study showed that marketers failed to ensure strategies were answering the needs and wants
of their target consumers, and instead focused on the look and feel of their strategies as well as digital and social aspects.
Read the whole story at Marketing Week »