Around the Net
Verizon Sees Big Future In Mobile Video, Pursues Ad Alliance With AOL, Bloomberg Reports
- Bloomberg, Friday, January 9, 2015 11:54 AM
Verizon Chief Executive Officer Lowell McAdam sees 100 million users and tons of data about them and senses es an opportunity for Verizon to jump in feet first into the content and advertising business. McAdam is exploring deals with AOL and other companies that are leaders in programmatic advertising, or even may seek an outright acquisition, sources tell Bloomberg News.
