Around the Net
More Ecommerce Video Coming from Mobile
- Luxury Daily, Monday, January 12, 2015 9:30 AM
Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows. The company surveyed retailers such as Best Buy, Newegg, Online Shoes and Under Armour who are using its VideoCommerce platform and found that mobile’s role is growing in how consumers are leveraging video during the path to purchase. Mobile video plays an even bigger role in certain verticals such as personal care and jewelry.
