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Mobile Boosts Holiday Sales for Online Sellers

ChannelAdvisor has released its latest report concerning the performance of online marketplaces during the holiday season. Companies like Amazon and eBay have performed well during the 2014 holiday season, particularly because of their focus on mobile commerce. According to the report from ChannelAdvisor, online marketplaces say a 16.2% increase in digital sales during the holidays. Much of this growth came from mobile shopping, as consumers opted to use their smartphones and tablets to purchase products rather than visit physical stores. Amazon saw a 26% increase in sales among same-store merchants. These merchants fall into the category of those that have been selling through Amazon for at least one year.

Read the whole story at Mobile Commerce Press »

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