- Campaign, Monday, January 12, 2015 7:14 AM
The London Business School is calling a media planning and buying review as part of "statutory procurement requirement." The process is at an early stage, with final pitches expected during March. The
incumbent is Mindshare, which picked up the GBP2 million in business in 2011 after fighting off competition from Arena Media, Carat and Maxus. The school offers MBAs and PHDs in business subjects
ranging from finance to marketing. The process is believed to be going through the Crown Commercial Service.
Read the whole story at Campaign »