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HSBC Relaunches Advance Accounts Through Social Media Videos

HSBC is using the relaunch of its Advance current account to push a new social strategy that will see the high street bank shift from a reactive to a proactive approach to social media. The bank launched a social hub on Friday that will show its first pieces of long-form digital content. Created with agency JWT, the films feature six true stories of people who have achieved their ambitions through the help of friends and family, offering them a chance to say thank you.

Read the whole story at Marketing Week »

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