• by Amy Corr  @MediaPostOTL, January 13, 2015

Upshot hired Hutson Kovanda as senior vice president, creative, a new position. Kovanda will lead key campaigns and work on numerous accounts across the agency's client roster. He will also broaden the senior creative leadership team over the coming months, and will be involved with the agency's new business opportunities. Kovanda will be based in Upshot's Chicago office and report to Brock Montgomery, executive vice president, creative services. Kovanda joins Upshot from Quench & Pavone, where he served as executive creative director. While there, he was responsible for Yuengling, Firefly Vodka and StarKist accounts. Prior to that, he worked at JWT, MARC USA and Wyse Advertising on brands like Sunoco, Rosewood Hotels, Turkey Hill Ice Cream, Rite Aid and 7-Eleven. "Hutson has passion for the idea and can develop and deliver award-winning work in multiple disciplines," said Montgomery. "It was an extensive search. His creativity, vision and experience stood out from everyone else -- way out." Upshot clients include New Balance, Procter & Gamble, Constellation Brands Beer Division, LiftMaster, Subway Restaurants and Kraft Foods.