Carowinds, a 398-acre amusement park in Charlotte, North Carolina, hired Eric Mower + Associates to support the Spring 2015 launch of Fury 325, the world's tallest and fastest giga coaster, along with
other park improvements. The agency will create and execute a public relations campaign that includes earned media, social media and guerilla marketing elements. "When selecting an agency partner, we
were searching for a team of professionals who had a strong understanding and background in public and media relations. It was also imperative that they possessed an extensive travel and tourism
background," said John Taylor, director of marketing at Carowinds.
