Golden Globes Generates 2.6M Twitter Tweets

From red carpet affairs to more serious events, Twitter continues to grow its share of social media activity.

Take Sunday’s 72nd Annual Golden Globe Awards, which generated 2.6 million tweets -- or nearly 25% more than last year’s Globes. That’s according to new figures from Andrew Adashek, head of TV at Twitter.

Especially for advertisers, Twitter loves to position itself as the perfect compliment to live television events. “Many viewers who tune in for the [the Globes] watch simultaneously with millions more on Twitter,” Adashek notes in a new blog post.

During Sunday night’s show, more popular moments included “Glory” (for "Selma") winning Best Original Song; Matt Bomer ("The Normal Heart") winning Best Supporting Actor in a Mini-Series; and Billy Bob Thornton ("Fargo") winning Best Actor in a Mini-Series.

Setting themselves apart from their fellow stars, Amy Poehler, Tina Fey, and George Clooney inspired the most tweets, on Sunday night.

On the red carpet — when fashion usually takes center stage —- the most-Tweeted-about celebrities included Amy Adams, Jennifer Lopez, George Clooney’s wife Amal Clooney.

Despite the strong activity, Twitter’s prominence is increasingly being challenged by rival social platforms. In terms of monthly active users, for instance, Instagram recently overtook Twitter.

More troubling still, Twitter’s recent fourth-quarter revenue forecast of $440 to $450 million fell short of analysts’ expectations.

1 comment about "Golden Globes Generates 2.6M Twitter Tweets".
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  1. John Grono from GAP Research, January 12, 2015 at 5:11 p.m.

    just a comment on data comparability. I'm unsure how long the US live broadcast of the 2015 Golden Globes was, but here in Australia it was 185 minutes. So let's say that the US broadcast generated 2.6m tweets across 3 hours. That's 867,000 tweets per hour on average. That is an average of 14,400 tweets per minute - pretty impressive. But just remember that when you see the ratings, that number represents how many millions of people were watching on average for any minute of the broadcast.

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