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Hilton Amplifies Music Connection With Live Nation Alliance

Hilton Worldwide has signed a five-year deal to become the “official hotel” of entertainment event company Live Nation. The hotelier plans to take advantage of the global music firm's platform via concerts, VIP access, digital media, ticketing and performance venues. Live Nation gets access not only to Hilton HHonors’ 42 million-member loyalty rewards program, but other Hilton partnerships.

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