This year, swim gear maker Speedo's ads are turning the focus from the Michael Phelps super-swimmers of the world and instead focusing on real people and everyday water sports.
There's a new Speedo spokesman, who is, in fact, unusual: a 91-year-old swimmer. Jurgen Schmidt is a Huntington Beach, Calif., retiree who still swims about a mile almost every day at a Masters team
practice.