Around the Net
Sport England Campaign Encourages Women To Exercise
- The Guardian, Tuesday, January 13, 2015 8:01 AM
Sport England has launched a marketing campaign to encourage more women to take up sport and physical exercise, backed by celebrities including Clare Balding, Dame Kelly Holmes and Sally Gunnell. "This Girl Can" was kicked off with a TV ad during ITV’s Coronation Street on Monday night featuring women of all shapes, sizes and ages exercising. Posters will run nationwide featuring slogans such as: “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox”.
