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Black Friday Brought Christmas Spending Forward, Rather Than Upwards

Black Friday caused consumers to start their Christmas spending earlier but didn’t result in much of an uptick in the total amount they spent over the festive season, although household spending hit its highest level since 2010, according to new data from Visa.  The figures show that spend in December increased by just 1% compared to the same month in 2013 after a “solid” 2.1% year-on-year rise in November. Visa says the figures show Black Friday deals brought Christmas spending forward.

Read the whole story at Marketing Week »

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