BIZ DEV: American Cancer Society Taps DDB Chicago As Creative, Digital Agency

Omnicom Group's DDB Chicago was named creative and digital agency for the American Cancer Society, following a review. "We have an immense amount of pride to be working for the American Cancer Society," said Paul Gunning, CEO of DDB Chicago. "This is a cause that's very personal for many of us, which makes us all the more passionate about working with such a worthy organization. We believe a strategically sound proposition and a brilliant, break-through campaign will engage more people and also enable more donations to help beat this terrible disease." Added Daniela Campari, SVP of Marketing at the American Cancer Society: "We were particularly impressed with how personally attached DDB Chicago was to the Society mission throughout the process; we believe their considerable capabilities and their sentiment will be reflected in the work they produce, and will help ACS raise more funds to help us achieve our mission of saving and improving more lives in the fight against Cancer." The American Cancer Society spent nearly $28 million on measured media in 2013, according to Kantar.

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