• Let's Talk Payments, Wednesday, January 14, 2015 11:26 AM

As the infrastructure for widespread use of in-store mobile payments locks into place across the U.S., the industries involved can accelerate adoption by better educating consumers on the performance and ease of use of mobile pay services, a recent survey by Verifone suggests. Conducted online by Wakefield Research to focus on consumer attitudes among 1,000 US adults aged 18+, the survey took place during the busy holiday shopping season, between December 16 and December 23, 2014, timed to coincide with maximum consumer interest in retail payment options. More than half of the respondents – 53 percent – said it was important for more stores to install devices that enable consumers to pay with their smartphones, indicating wide receptivity to mobile payment options once they’re provided. 

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