• Mobile Commerce Press, Wednesday, January 14, 2015 11:26 AM

Gartner has recently released a report that has been entitled “Weak Mobile Customer Service Is Harming Customer Engagement” and which has provided some considerable insight into the issues that are facing the m-commerceindustry. The report pointed out that because mobile customer service is not up to snuff, it is not having a very positive result on the customer engagement that they are experiencing. As high quality customer engagement is one of the most important principles in successful m-commerce, this discovery by Gartner may be the motivator that IT leaders require in order to innovate in the area of engaging consumers on multiple channels and to have the metrics that are provided select the projects that will be pursued.

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