Intel shows its funny side with two videos illustrating the pitfalls of multitasking on a Chromebook that doesn't have Intel inside. Both videos are set in a unique coffee shop where things move at a snail's pace. In "Monotaskers," activities can only be done one at a time. So the guy reading a book and drinking coffee must decide what activity is more important. But things can be different, as illustrated by a shot of a multitasking Chromebook equipped with Intel processing. See it here. A barista has trouble focusing in "Frozen Coffee." At first, I thought the man had a lazy eye; in reality, he freezes up when trying to help two customers at once, just as a Chromebook sans Intel would do when watching videos. See it here. Cutwater created the campaign, directed by Matt Miller and produced by Cap Gun Collective.
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