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Creme Egg Protests Go Viral

  • Marketing, Wednesday, January 14, 2015 7:05 AM

Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe. Mondelez said it had changed the recipe from Dairy Milk chocolate to Cadbury chocolate but that "the fundamentals remain the same. However, consumers took to social media to decry the recipe change, with some using the hashtag #cremeegggate and calling on Mondelez to revert back to the original chocolate shell. 

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