Morrisons will look to “make more” of the key differentiators -- fresh food and provenance -- that have made it the “most distinctive” grocery brand in the UK as it hunts
for a new CEO following the sacking of Dalton Philips
. Incoming chairman Andrew Higginson, speaking on a media call yesterday, said that he sees the fact that
Morrisons owns its own supply chain as a key differentiator -- and one it hopes to better communicate to customers in the future.
Read the whole story at Marketing Week »
