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Fresh Food And Provenance Will Be Morrisons' Differentiators

Morrisons will look to “make more” of the key differentiators -- fresh food and provenance -- that have made it the “most distinctive” grocery brand in the UK as it hunts for a new CEO following the sacking of Dalton Philips. Incoming chairman Andrew Higginson, speaking on a media call yesterday, said that he sees the fact that Morrisons owns its own supply chain as a key differentiator -- and one it hopes to better communicate to customers in the future.

Read the whole story at Marketing Week »

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