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Aviva Calls Creative Review

  • Campaign, Wednesday, January 14, 2015 6:48 AM

Aviva, the insurance company, is reviewing its international creative advertising account -- potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO. Aviva’s decision to review its advertising account comes months after its chief marketing officer -- and AMV BBDO’s main point of contact -- Amanda Mackenzie, took a two-year secondment from the company to run a charity project. Chris Wei, the chief executive of Aviva’s global insurance business, is running the pitch.


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