• by Amy Corr  @MediaPostOTL, January 15, 2015

Sport England, a provider of services and funding to sport in England, launched  "This Girl Can," which aims to free women from the judgments that might hold them back from participating in regular activity. The 90-second ad uses no actresses but everyday women of all ages and sizes, exercising. Set to Missy Elliot's "Get Your Freak On," the video opens with a view of a woman's tush as she walks to a swimming pool. There are shots of women running and owning it, regardless of whether their body jiggles. These women are confident and secure in their body image. Viewers see snippets of women athletes boxing and recreational fitness buffs taking Zumba and spin classes. Some women have empowering statements toward exercise included with their workouts, like "I jiggle, therefore I am," "Sweating like a pig. Feeling like a fox" and "I kick balls -- deal with it." Watch the motivating video here, created by FCB Inferno and directed by Kim Gehrig.