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Burberry Attributes Strong Christmas Quarter To 'Commitment To Customer Experience'

Fashion house Burberry enjoyed strong third quarter sales as its first Christmas campaign featuring Romeo Beckham and a “commitment” to customer experience helped boost sales over the festive period. Retail sales were up 15% to £604m, well ahead of the £579m predicted by analysts, while comparable sales increased by 8% including double-digit growth in European markets. Sales were hampered by low growth in Asia, partly due to disruption in Hong Kong.

Read the whole story at Marketing Week »

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