It is understood that the Dubai-based carrier is having meetings with WPP agencies this month about integrated marketing opportunities. Y&R and Grey are both believed to be involved. Sources said Sir Martin Sorrell, the chief executive of WPP, had taken part in the talks and would be attending meetings. Emirates awarded its estimated GBP160 million global ad business to StrawberryFrog Amsterdam in 2010. Nomads, which was formed by the management of StrawberryFrog, took over the account in 2013.