BIZ DEV: Filip Technologies Names Child's Play Communications As AOR

Child's Play Communications was tapped by Filip Technologies to support the launch of its FiLIP2 next generation wearable phone, smart locator and watch for kids ages 4-11. The agency will handle media relations targeted to parents as well as blogger management. FiLIP 2 allows parents to call, text and locate their child from their mobile device. "Child's Play Communications is an expert at reaching moms and dads -- our target market," said Sten Kirkbak, founder and CCO of Filip Technologies. "We are excited to benefit from the knowledge and relationships they have built within this segment as we grow the FiLIP brand."
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