Connected associates armed with tablets, smartphones and PDAs have been helping to bridge the gap between the brick-and-mortar store and digital retail channels for some time now. But 2015
should be the year stores themselves truly become connected. For example, specialty retailer Rebecca Minkoff has opened a “connected store” powered by EBay technology in
the SoHo neighborhood of New York City, Using EBay technology, the stores include mirrored displays with touchscreen video content that let customers request associate assistance or order drinks.
Other features include the ability to use the Rebecca Minkoff mobile iOS app in-store to obtain personalized shopping options.
Read the whole story at Chain Store Age »
