Around the Net
JCDecaux Quits Outdoor Trade Body
- Media Week, Friday, January 16, 2015 7:20 AM
JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners. Although JCDecaux will not be part of the OMC it will continue to partner with the wider industry on initiatives such as Route, the audience measurement platform. As one of the four council members JCDecaux has played a leading role in the body, which was called the Outdoor Advertising Association until a rebrand in 2011.
