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Tesco Move To BBH Suggests Search For Cohesion

Tesco’s move to appoint BBH as its new ad agency suggests the supermarket is looking for a more integrated solution as it plots a more cohesive approach to the promotion of its brand -- from marketing to CRM to in-store. The timing of the announcement was a shock. While speculation was rife that Tesco would look at its ad business, in the end it gave it to BBH without a pitch. However, it has a whole new team in place -- none of the marketing bosses who were there at the time of W+K’s appointment are still there.

Read the whole story at Marketing Week »

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