- Moz, Friday, January 16, 2015 1:01 PM
Rand Fishkin shows marketers how to find interest-based keywords, rather than use the more obvious and conversion-focused keywords. Fishkin describes how to "hack" into searches to find
the
interests of people who perform searches, might perform searches in the future, or might never perform those searches -- but are interested in the products or services the brand offers.
He calls it "perfect keyword targeting keyword research if you're doing paid search, because with paid search you need a return on that investment right away."Read the whole story at Moz »