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Virtual Mall Targets Mobile, Desktop International Shoppers

Africa may not be the first place Western retailers consider when they ponder expanding globally. But Chris Folayan has introduced an e-retail concept that he hopes will change that. Folayan is the founder and CEO of virtual shopping mall MallforAfrica. The online marketplace, which launched in 2011, seeks to quell many of the concerns Western brands have about selling into Africa such as fraud, customs and duties, and delivery. At the same time, MFA aims to give African shoppers reliable access to hard-to-find, authentic Western goods at a reasonable price. Folayan, who traveled to the United States from his home country of Nigeria to attend San Jose State University, came up with the idea for MFA after tiring of lugging suitcases full of Western goods requested by friends and family back home when he returned to Nigeria for a visit.

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