BIZ DEV: Lowe and Partners Wins CFA

Lowe and Partners was named global communications agency for CFA Institute, following a review. CFA Institute is a global association of investment professionals with more than 125,000 members in 145 countries. Lowe Profero will lead global communications planning, as well as digital strategy and digital creative. Lowe Campbell Ewald will handle brand planning, content strategy, creative and CRM. The Lowe and Partners global team in the U.S. will be supported by Lowe teams from China, India, and the UK, who will assist with global integration and execution. Scope of work includes integrated communications and CRM. First work launches early 2015. "Our team was extremely impressed with Lowe and Partners’ understanding of our mission, our global goals, and our brand, as we continue to lead the investment profession at such a critical moment for the future of the financial system," said Joe Clift, Chief Marketing and Communications Officer of CFA Institute. CFA spent $1.3 million on measured media in 2013, and $197,000 between January and September of 2014, according to Kantar Media.
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