Ignited hired Eric Springer as chief creative officer to oversee Ignited's entire creative department. Most recently, Springer was chief creative officer at FCB/West. While running the LA and SF
offices, he helped launch Taco Bell's "Live Mas" campaign and land new clients, including Levi's. Prior to FCB, Springer was chief creative officer, partner at Pitch, where he helped brand and grow
the agency into a full-service shop. Springer has more than 20 years of experience in the advertising industry, creating campaigns for Volkswagen, Levi's, Taco Bell, General Motors and Coors. While
running the VW account at Deutsch, Springer created the highest rated Super Bowl spot of the year, two years in a row: "Punch Dub" in 2010 and "The Force" in 2011. "I am always looking for a new
challenge," said Springer. "There is something rewarding about making stuff that matters to people. Stuff that affects them emotionally that they care about. I feel Ignited has lots of opportunities
to do this kind of work."