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Marmite Adds Social Flavour To New Campaign

Marmite is looking to better the success of 2013’s “End Marmite Neglect” with a more social campaign intended to reach a larger proportion of the British public and link love-hate behaviour toward the brand with buying the product. 2013’s effort was immensely successful leading to double-digit sales increases for the brand after years of decline.

Read the whole story at Marketing Week »

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