Around the Net
Marmite Adds Social Flavour To New Campaign
- Marketing Week, Wednesday, January 21, 2015 6:29 AM
Marmite is looking to better the success of 2013’s “End Marmite Neglect” with a more social campaign intended to reach a larger proportion of the British public and link love-hate behaviour toward the brand with buying the product. 2013’s effort was immensely successful leading to double-digit sales increases for the brand after years of decline.
