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Consumers with Wearables Will Share Info, Says Survey

Three-quarters of users of fitness monitoring devices and Web sites would part with private information in exchange for discounts and coupons, a behavioral trend spurred by the range of activities they do on smartphones and devices, according to a new study. Rocket Fuel’s investigation of Americans’ willingness to share behavioral data with advertisers while using fitness monitoring wearables, mobile applications and Web sites, also found that when consumers interacted with a CPG digital ad, including mobile, they were five times more likely to purchase products. 

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