A recent report from Standard Media Index paints a grim picture of TV ad spend.
While the Super Bowl is upon us and plenty of brands are parting with $4.5 million to appear during
the broadcast, a recent report from Standard Media Index paints a grim picture of TV ad spend.
TV ad spend dropped 2% year-over-year in the 4th quarter of 2014, with October and
November seeing the biggest drops. National broadcast ad spend fell to $4.8 billion and cable dropped to $6.8 billion. Notably, the computer and software category saw a drop of 40% in Q4 but consumer
electronics did see an increase of 24%.
Why the drop? Well, one can only surmise that finally, yes, finally, media buyers have wizened to the fact that maybe, just maybe, there's a bit of
efficiency and effectiveness to a medium -- um, the Internet -- that allows for the measurement and automated management of just about everything.