Of course this will not come as a surprise to any of you, but you've got to admit that the whole Dove Beauty thing (from way back in 2006, if you can believe) has placed a magnifying glass on the
work the advertising industry does for marketers for whom perfection is far more important than reality.
In a collection of animated GIFs, Russian photographer Ashot Gevorkyan illustrates the dramatic changes that occur between original photography and final published product. He has collected ads that were shot for banks, video game ads and his own personal photography.
Hey, you won't be shocked but just realize that this sort of thing does tend to rile the feathers of the digital collective with nothing better to do than spew their hatred for just about anything all over Facebook. But for us, we can just appreciate the awesome and amazing skill that resides in this industry, right?